The guitarists in the band, For Today, have chosen Halo Custom Guitars for their guitar needs.
How'd this come about?
It was a Friday afternoon at the Halo shop and one of our luthiers, Brandon Benedict, offered me his extra ticket to the For Today show in Santa Cruz that night. We thought we'd meet with the band's guitar and bass players to see if they might be interested in checking out our guitars. I sent a tweet to the band and their singer, Mattie Montgomery, got back to me. We exchanged info and set up a meeting for that night.
We arrived in Santa Cruz with a couple of guitars: a stock MERUS-7 with Evertune and a custom MERUS-6 Baritone. After navigating through the venue and finding our way backstage, we ran into they guys from For Today and I asked them if they knew where we could find the guys from For Today (they knew exactly where they were). Anyway, after introductions and pleasantries, we broke out the guitars and sat back while Ryan Leitru (lead guitar) checked out the MERUS-7 and Brandon Leitru (guitar) checked out the MERUS-6. As they were getting their hands on the guitars, we all chatted about Halo for a bit, and we also learned of their particular needs and preferences in the instruments they choose to play while touring and recording. Generally, they needed 6-string guitars with high end components like the Evertune bridge and Fishman Fluence Modern pickups. I knew our instruments could deliver so I let the instruments speak for themselves.
By the end of the meeting, everybody in the room, including Cody Bradley (guitar tech), was impressed with the guitars' build quality, craftsmanship, playability, components, and overall aesthetics.
It was a good first meeting that would lead to further development and relationship building.
We spent the subsequent weeks discussing how we would best work with and support the players in For Today. With each player having unique preferences, and with Halo being a custom guitar builder, we thought it best to encourage the guys to come up with their own designs/specs using the Halo Guitar Customization Tool. After a few back-and-forths, we finalized all the custom guitar designs and started building them.
Below are the mockups of their custom guitar designs:
These custom guitars are in production currently, so stay tuned for Part 2 of this blog article series, where we'll post some updates and in-progress build pictures.
Of the three guitars, which one is your favorite? Would you change any of the specs? Let us know your thoughts!
==========================
ABOUT FOR TODAY
FOR TODAY is a Christian metalcore band from Sioux City, Iowa. Their latest album, Wake, is available now on iTunes, amazonmusic, Google play, and Spotify.
The band formed in 2005 and is made up of Mattie Mongomery (vocals), Ryan Leitru (guitar), Brandon Leitru (guitar), Jim Hughes (bass), and David Puckett (drums). Their fourth full-length album, Immortal, debuted on the Billboard Top 200 at #15 with 14,700 units sold in one week. They've appeared on the Van’s Warped Tour in 2012 and on the Main Stage in 2014. They’ve shared the stage with bands like THE DEVIL WEARS PRADA, AUGUST BURNS RED, ASKING ALEXANDRIA, and MOTIONLESS IN WHITE. The band has logged over 1,000 shows on five continents and have cumulatively sold over 200,000 albums in North America. Critical endorsements have come from Revolver Magazine and Alternative Press. The band has been featured on the covers of Outburn, HM and Substream magazines.
https://www.facebook.com/ForToday/
https://twitter.com/fortodayband
https://instagram.com/fortodayband/
Your email address cannot be published. Required fields are marked*