Jeff Mitchell on 03/30/2022
I ordered a right-handed six string Altus w/ Alumitone Lace Sensors and a Dimarzio Crunchlab pickup at the bridge, custom vine inlays in the neck, clear finish, neck-thru construction & black hardware. The guitar is absolutely beautiful and of the highest quality construction. After playing it for about 10 days I've found the tonal range and tones within that range extremely satisfying and versatile; the cleans are crisp and ringing, the overdriven tones and distortion tones are deliciously meaty with clearly defined tonal core (a very slight intonation adjustment on my part was required to really dial in the nice tight tonal core - an adjustment I'd chalk up to personal preference). Overall I'd say I am extremely pleased with the instrument.
For the most part I'd say Halo was good to deal with, Jeff was always an email away. If I could offer a friendly critique of anything about Halo I'd simply say that you guys may be so close to so many beautiful custom built instruments that the "unique special place" a buyer holds for their custom build, might be getting forgotten. For most of us any one-off custom build of anything is a very special occurrence. We want to be involved as much as possible. I know that catering to every customer's desire to constantly get updates and make changes would seriously undermine Halo's ability to through-put its production.
Here's what I would suggest: monetize the option for customers to receive a photo and/or video record of their custom build, and include 2 in-build customer reviews where the customer gets to review and approve the build's progress. Many people who have something custom built will gladly pay an additional premium for this value-added option. Halo need only determine its cost to provide this service, devote an employee (or employees to this function) and decide what kind of mark-up they want for providing the service. Make more off the instruments you're building anyway, and improve Halo's customer interaction.
I would have paid a premium to have a permanent record of the build's set-by-set progress, photos of the builders, etc. to show-off in addition to the instrument itself, and I would have felt more personally involved in my very personal one-of-a-kind instrument. For instance I would have loved to have a record of the Halo paint guru's comments on the custom black-cherry pearl paint I used on build 8879 (Reckoner) when he got to use a new paint additive.
No complaints guys, just some hopefully helpful feedback - monetize the cumbersome add-on services your customers want and get paid for the additional aggravation that those wants cause toward hampering your build through-put. Thanks again for a beautiful instrument.